“Can I say ‘clinically proven’ on my Stress Support Formula?”
I checked your Stress Support Formula — it contains 600mg ashwagandha with a Strong evidence grade across 8 studies.
However, 21 CFR §101.93(c)— “clinically proven” implies drug-level evidence. Your evidence is strong but not drug-trial level.
Recommended: “Backed by clinical research” or “Formulated with clinically studied ingredients”
“What about our Collagen Peptides — same claim?”
Different situation. Your Collagen Peptides has a Moderate evidence grade — only 3 studies, and 2 used a different collagen type than yours.
I'd go with “Contains ingredients studied for skin and joint health” — softer language until you strengthen the evidence.
Traditional certifications check your product once a year. SubstantiatePro monitors continuously — every claim, every study, every regulatory shift.
| Traditional Certification | SubstantiatePro | |
|---|---|---|
| Audit frequency | Annual | Continuous |
| Claims monitoring | At audit time only | Every change, real-time |
| Regulatory updates | You find out on your own | Pushed to your Intel Feed |
| Evidence base | Static snapshot | Compounds over time |
| Marketing compliance | Not covered | Content Studio audits everything |
| New studies or retractions | Not tracked | Evidence Vault auto-updates |
| Response time | Next audit cycle | Same day |
| Cost | $5-15K/year per product | $499/mo unlimited products |
We're not replacing your NSF or USP certifications — we're filling the 364 days between audits. SubstantiatePro ensures your compliance posture stays strong continuously, not just on certification day.
Why the Name
“Substantiate comes from the Latin substantia — ‘that which stands beneath.’ It shares its root with substance — the material reality of a thing, not just its appearance.”
In the dietary supplement industry, every claim on every label is supposed to have substance beneath it. Evidence. Studies. Proof that what you're telling consumers is real.
That's what we built SubstantiatePro to do — find what stands beneath your claims and tell you whether the foundation is solid.
You're substantiating your substances. That's not marketing wordplay — it's the entire point.